MEDIA

Report: Viewers Will Pay For Online Video

08/14/2009 05:12 am ET | Updated May 25, 2011

According to a new report issued by Strategy Analytics, consumers may be far more willing to open their wallets to purchase Web video content, much as they do with music, than many once believed. The Boston-based research firm forecasts that worldwide consumer spending on online video content could reach $3.8 billion in 2009 despite the recession. That figure would exceed the $3.5 billion in online video ad revenue expected this year, the report says.

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