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Target A Big Box Oprah For Book Sales

08/22/2009 05:12 am ET | Updated May 25, 2011

In publishing circles Target has long been known as a place that can move many copies of discounted best sellers, as do other mass-merchant retailers like Wal-Mart and Costco. But in the last few years, much in the way it has cultivated its image as a counterintuitive purveyor of Isaac Mizrahi clothes or Michael Graves tea kettles, Target has been building itself into a tastemaker for books.

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