Chipotle And Food, Inc.'s Off Screen Drama

Grist:

The fast-food chain would be sponsoring free screenings of the film at 32 theaters nationwide. It would also be distributing material promoting the film at all its restaurants--thus exposing people in search of a tasty burrito to a film quite different from the super-hero blockbusters that get promoted in typical fast-food chains. In addition, there'd be a Chipotle-related "bonus feature" in the film's upcoming DVD.

The Chipotle/Food, Inc. tie-up caught my eye, because just a month before, a group of food writers and activists signed a letter to Chipotle CEO Steve Ells sharply criticizing the chain for its inaction on farm worker rights. The two signees who topped the list were Food, Inc. director Robert Kenner and co-producer Eric Schlosser, who is also prominently featured in the film. (I signed the letter as well.)

Read the whole story: Grist

Comments

[ILoveTexas]

"Food, Inc." sure opened my eyes when it comes to the food supply in the US.

[lmvd3]

Come on, Chipotle!!! I'd like to support you, but haven't been there in at least eight months now...

[SouthFloridaDem]

THis isn't the only thing to criticize Chipotle about. Check out the nutrition info on their food -- outrageous!

[jsarets]

The food isn't particularly unhealthy, it's just that the portions are too large. They use an extra-large burrito shell that clocks in almost 300 calories by itself. It's just flour and a little vegetable oil, but there's a lot of it. Put it all together with rice, beans, meat, cheese, salsa, etc. and yeah, we're talking about a thousand-calorie burrito. But if you cut it in half, it's not a bad meal for fast food.

Last night I made burritos at home with pork shoulder braised in my own chipotle adobo with beans and quinoa. Healthier than Chipotle? Yes, but not by a huge margin. Mostly, it's cheaper, and I like my flavors better.

[BannedNBoston]

Farm workers continue to get ripped off.
The whole country needs a raise.
The economy will not get better untill the minimum wage is raised.
McD's in France pays $12 an hour and they are profitable.