t.o. night: Free Evening Newspaper To Launch In Toronto

Media in Canada:

A new daily publication targeting afternoon and evening rush hour commuters will launch in Toronto on Sept. 8. Known as t.o.night, the daily will have an initial print run of 100,000 copies and be distributed between 3:30 and 6:30 pm at public transit stations. A portion of the copies will be handed out by paper boys and girls, dressed in poorboy caps and white oxford shirts yelling "Extra! Extra!" in order to attract more attention to the headlines and the brand, explains John Cameron, managing director, t.o.night.

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