MEDIA
09/03/2009 03:53 pm ET | Updated May 25, 2011

RachelZoe.com: Rachel Zoe Gets Web Site, "Obsessed," "Addicted" To Social Media

Rachelzoe.com, which launches today and was developed by OperaNewMedia.com, will feature one new apparel, accessory or beauty item Monday through Friday that Zoe has dubbed a must-have. The entry will be followed by a link to buy the item online or, if it's expensive, a "Parallel Universe" piece that is similar but less expensive. "I'm doing this because I've recently come to understand the importance of social media and I've become a little obsessed with it. I get addicted answering the questions that people ask me every day," said Zoe, whose site subscribers (it's free) also will get a daily "Zoe Report" e-mail highlighting more trends.

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