Toyota Reports $819M Loss In Q2

digg Share this on Facebook Huffpost - Toyota Reports $819M Loss In Q2 stumble reddit del.ico.us RSS

YURI KAGEYAMA | 08/ 4/09 11:00 AM | AP

I Like ItI Don’t Like It
Visitors look at Toyota Motor Corp's hybrid car "Prius" displayed at the company's headquarters in Tokyo, Japan, Tuesday, Aug. 4, 2009. Toyota reported a smaller-than-expected 77.8 billion yen (US$819 million) quarterly loss and expects less red ink for the full year even as the world's top automaker battles plunging sales and a strong yen. (AP Photo/Itsuo Inouye)

TOKYO — Booming sales of the Prius hybrid helped the world's No. 1 automaker Toyota deliver a smaller-than-expected 77.82 billion yen ($819 million) quarterly loss and narrow its forecast of red ink for the full year.

The Japanese carmaker, whose models include the Corolla subcompact and luxury Lexus, said Tuesday it expects a 450 billion yen ($4.7 billion) loss for the fiscal year through March 2010, better than the 550 billion yen loss initially projected.

The results for the April-June quarter showed that Toyota Motor Corp. is getting some traction from aggressive cost-cutting and Japanese government incentives that have boosted sales of green cars like the Prius. Analysts surveyed by Thomson Reuters had forecast a fiscal first quarter loss of 210 billion yen.

Toyota, which dethroned General Motors Corp. as the world's top selling automaker in 2008, raised its global vehicle sales forecast for the fiscal year by 100,000 to 6.6 million vehicles. The increase reflected the success of the Prius in Japan while sales forecasts for Europe and North America were unchanged.

The growing popularity of environment-friendly vehicles has given Toyota some respite from the auto meltdown. The Prius gas-electric hybrid has been the top-selling model in Japan for two months straight, the first time a hybrid clinched that spot, and is reportedly on track to take that spot again for July. Toyota says it has received 245,000 orders for the Prius in Japan since it went on sale in May.

The Japanese government recently made hybrids tax-free and began a cash-for-clunkers program, helping boost sales of all ecological vehicles, including rival Honda Motor Co.'s Insight.

Mamoru Katou, auto analyst at Tokai Tokyo Research, said Toyota's new forecasts for were extremely cautious as it had the potential to break even, and may end up selling thousands of more cars in the U.S. and Japan than its plan.

"Toyota is sticking with a goal it knows it can achieve," he said.

Story continues below
advertisement

Earlier this year, Toyota chose Akio Toyoda, the grandson of the automaker's founder, as its new president in an effort to use his charisma to bring the ranks of workers, dealers and suppliers together.

Toyoda has said the automaker will be making more managerial decisions by region to stay nimble despite its size but has yet to give details of a turnaround strategy.

The better sales forecast is still markedly below the 7.57 million vehicles Toyota sold worldwide for the fiscal year ended March, showing how far Toyota has to go to staunch the red ink.

Toyota sold 1.4 million vehicles worldwide during the quarter, a decrease of 785,000 from a year earlier. Quarterly sales dropped 38.3 percent to 3.836 trillion yen ($40.4 billion) as vehicle sales slipped in almost all regions, including North America, Europe, Japan and the rest of Asia.

Other Japanese automakers have also reported better-than-expected earnings, with No. 2 Honda continuing to stay in the black, bucking expectations for losses. Analysts say Toyota, because of its bigger size, may need longer for a full recovery.

Tatsuo Yoshida, auto analyst at UBS Securities Japan, said a solid recovery can come only when the global economy is growing and people start buying more cars.

"The damage was great at Toyota because it was heading toward aggressive expansion with its foot slammed on the accelerator," he said, comparing the global financial crisis to a car wreck.

Last fiscal year Toyota posted its worst loss in its seven-decade history, running up 436.94 billion yen of red ink. For the April-June quarter last year, it had a 353.6 billion yen profit.

Toyota had appeared almost unstoppable before the global financial crisis, with sales booming on its reputation for mileage and quality.

It planned to sell 9.85 million vehicles in calendar 2008, but annual sales ended up dropping for the first time in a decade – to just short of 9 million vehicles as the crisis on Wall Street morphed into a global recession.

The automaker has aggressively cut costs to ride out the downturn – slashing jobs and production, trimming managerial pay, reducing investment and foregoing travel and other expenses.

Still, vehicle sales continued to suffer as the recession crushes demand.

Japan quarterly sales totaled 407,000 vehicles, down 105,000 from the previous year, while Toyota said it sold 387,000 vehicles in North America, down 342,000.

"Although we were able to make certain improvements in fixed cost and cost reduction efforts, the decline in vehicle sales and the appreciation of the Japanese yen had a severe impact on our earnings," said Toyota Senior Managing Director Takahiko Ijichi.

Toyota, based in Toyota city, central Japan, lost 140 billion yen during the quarter ended June 30 because of the appreciation of the yen. It lost another 650 billion yen in operating income because of miserable auto sales.

Results from other Japanese automakers have suggested the worst may be over.

Honda posted a 7.5 billion yen profit for the April-June period, and raised forecasts for the full year on optimism auto sales will improve.

Nissan Motor Co., the nation's third-biggest car maker, reported a smaller-than-expected 16.5 billion yen loss for April through June.

Toyota shares slipped 1.5 percent to 4,030 yen ($42) in Tokyo. Earnings were announced before trading ended.

TOKYO — Booming sales of the Prius hybrid helped the world's No. 1 automaker Toyota deliver a smaller-than-expected 77.82 billion yen ($819 million) quarterly loss and narrow its forecast of red...
TOKYO — Booming sales of the Prius hybrid helped the world's No. 1 automaker Toyota deliver a smaller-than-expected 77.82 billion yen ($819 million) quarterly loss and narrow its forecast of red...
Report Corrections
 
Comments
30
Pending Comments
0
iPhone App Promo

Want to reply to a comment? Hint: Click "Reply" at the bottom of the comment; after being approved your comment will appear directly underneath the comment you replied to

View Comments:

The disconnect between the problems facing mainstreet and Washington keep widening. For the past 6 month's we're nothign but talk of regulation, but zero action. What a joke.
good articles..­. http://www.iamned.com

    Favorite    Flag as abusive Posted 12:57 PM on 08/05/2009
- Harrier I'm a Fan of Harrier 10 fans permalink

In 1984, I purchase a Nissan Sentra that gave me 45 miles to the gallon an it was not a hybrid. It cost me $4,500 new. It was so nice and reliable an I kicked myself for selling it after 15 years. I should have kept it. To me the Prius 50 MPG doesn't mean anything. Now that car would be a clunker. No way any car today will get comparable mileage. My 1999 Camry gets better gas mileage than my roommate's brand new Camry that is larger and heaver. Someone is blowing a lot of smoke. The positive side with this information is the obvious trend consumer are showing their is a big market for cars that give better fuel economy.

Still, in my view, I'm sure with the SUV craze over, big oil certainly must be understanding, the most fuel efficient car on the market in Japan is the top selling car. 245K is a lot of cars and gas that will not be sold. The trend is now there.

The only thing they can do it raise prices, if too high, people will buy more fuel efficient cars quicker.

I also see a time when big oil will start pushing for nuclear power plants they can buy into or make before green energy can take hold. Right now, with manufacturing so down. electricity usage is down 30%. The numbers are astronomical and unprecedented.

    Favorite    Flag as abusive Posted 04:45 AM on 08/05/2009
- steelmill I'm a Fan of steelmill 7 fans permalink

With Toyota that keeps losing money,and the money Toyota got from it's government,why don't the Japanese government force Toyota into bankruptcy like our government forced GM

    Favorite    Flag as abusive Posted 03:34 AM on 08/05/2009
photo

I wonder how many neooocons and the people, who called president Obama a socialist, traded in their gas guzzlers and drove away with the brand new car.

    Favorite    Flag as abusive Posted 12:08 AM on 08/05/2009
- cjt1957 I'm a Fan of cjt1957 19 fans permalink

Why do you wonder? These are the people that are paying for the program. You know, the people that pay all the taxes that your kind sit around and sponge off of. Why not try and get some of their own money back?By the way, Obama is a Socialist.­....

    Favorite    Flag as abusive Posted 08:46 AM on 08/05/2009
photo

I agree with you. Republicans have no shame or principles. They will preach one thing and practice entirely different. Hypocrites! Thanks for your token of support to my original posting.

    Favorite    Flag as abusive Posted 07:43 PM on 08/05/2009
- cjt1957 I'm a Fan of cjt1957 19 fans permalink

They have claimed they lose money on each Prius. These cars are not actually "green". They pollute more than a Land Rover Discovery when the manufacturing process is included and the decommissioning. All that nasty battery stuff, plus transport to 3 different continents to build this polluter. The people that we know that have one use it to drive more, not pollute less....

    Favorite    Flag as abusive Posted 11:20 PM on 08/04/2009
- noaxe397 I'm a Fan of noaxe397 126 fans permalink

Why can't these Asian companies be more like Ford and Chrysler? Nissan's sales this month were down 3 times Chryslers's and Ford showed a gain in sales. All with UAW labor and no help with health care costs from the government, like the Asian companies get from their governments.
Where are those southern senators now that the worm has turned some what? The same ones more concerned about German and Japenese industry than their own. Where are their demands that the workers in the plants in their states start shaping up? Let's go Corker, DeMint, Shelby, Gine Back, Give Back, Give Back.

    Favorite    Flag as abusive Posted 08:46 PM on 08/04/2009

Most of those who are turning in clunkers are buying Japan!

    Favorite    Flag as abusive Posted 08:37 PM on 08/04/2009
- dorie12 I'm a Fan of dorie12 2 fans permalink

Without the actual sales numbers for each vehicle, I can't really refute your "most" statement, but there are domestics on the list and Ford is at the top. Check this out from Fast Company regarding the cash for clunkers program:

The Ten Most Purchased Vehicles (vehicle's EPA mileage)
1. Ford Focus (27-28 mpg)
2. Honda Civic (24-42 mpg)
3. Toyota Corolla (25-30 mpg)
4. Toyota Prius (46 mpg)
5. Ford Escape (20-32 mpg)
6. Toyota Camry (23-34 mpg)
7. Dodge Caliber (22-27 mpg)
8. Hyundai Elantra (26-28 mpg)
9. Honda Fit (29-31 mpg)
10. Chevy Cobalt (25-30 mpg)

http://www.fastcompany.com/blog/ariel-schwartz/sustainability/most-popular-cash-clunkers-vehicles

    Favorite    Flag as abusive Posted 08:56 PM on 08/04/2009
photo

I am in the process of converting a golf cart that I bought into a car I can drive to and from work.

    Favorite    Flag as abusive Posted 06:37 PM on 08/04/2009
- MIKEBC I'm a Fan of MIKEBC 26 fans permalink
photo

Out of a good job yet? -keep buying foreign brands.

    Favorite    Flag as abusive Posted 05:44 PM on 08/04/2009
- Brinna I'm a Fan of Brinna 2 fans permalink
photo

Autos cost too much, and they are generally awful on fuel efficiency. Need I say more.

    Favorite    Flag as abusive Posted 04:58 PM on 08/04/2009
- kdlaiusa I'm a Fan of kdlaiusa 9 fans permalink
photo

A car is the most wasteful commodity anyone can own: money to buy/finance it, maintain it, wash it, insurance costs, depreciation, mechancal problems, parking, gas, etc.

Auto insurance needs to go down too. The good drivers are financing the bad ones.

    Favorite    Flag as abusive Posted 10:02 PM on 08/04/2009
- TJCole I'm a Fan of TJCole 159 fans permalink
photo

Maybe it's my Unlce Nick's ghost who they tortured and starved for two years...ge­ttin even...!

    Favorite    Flag as abusive Posted 04:57 PM on 08/04/2009
- Skyhawk I'm a Fan of Skyhawk 22 fans permalink
photo

HA!

    Favorite    Flag as abusive Posted 04:34 PM on 08/04/2009
- NoPCZone I'm a Fan of NoPCZone 17 fans permalink

Can't blame the UAW for this one...

Maybe it's because they switched to overly expensive cars that are too big, use too much fuel and are WAY overpriced.

20k for a standard family sedan is outrageous as is almost 30 for most of the Prius models I saw last summer. They can rust on the lot for all I care.

    Favorite    Flag as abusive Posted 03:25 PM on 08/04/2009
- mikefina I'm a Fan of mikefina 41 fans permalink

No, you can't blame the UAW--because you can't build and sell a Prius (or any other remotely profitable small car) at union wages. China, Thailand, Mexico and Mississippi--maybe. Michigan--nope. Not so much...

    Favorite    Flag as abusive Posted 03:52 PM on 08/04/2009

They build it in Japan... not a cheap place, either.

    Favorite    Flag as abusive Posted 04:05 PM on 08/04/2009

It's obviously the unions fault...

...wait

    Favorite    Flag as abusive Posted 03:15 PM on 08/04/2009

Lots of lessons to be learned here... expanding too quickly and angling for market share... bad! It already put GM in and Toyota is being punished for the same misguided strategy. Going green: good! Now that's really a no-brainer.

:-)

    Favorite    Flag as abusive Posted 02:02 PM on 08/04/2009

GM and Toyota are not a good comparison. GM's problems had very little to do with aggressive growth. GM had been losing market share for almost a decade. GM's strategy was to focus on bigger, higher margin, vehicles at the expense of losing smaller car sales. Toyota's growth, and size, did cause problems due to the recession, but not nearly to the extent of GM's problems.

In short, GM's problem was bad management. Toyota's was timing. In the end, GM went to into bankruptcy and Toyota did not.

    Favorite    Flag as abusive Posted 02:37 PM on 08/04/2009
- NoPCZone I'm a Fan of NoPCZone 17 fans permalink

GM has been losing market share since the 1950's. In the late 1950's GM had almost 3/4ths of the ENTIRE US market. Not domestic- all of it. All the imports, Ford, Chrysler and the rest had the other 25% or so.

    Favorite    Flag as abusive Posted 03:27 PM on 08/04/2009

"GM's problems had very little to do with aggressive growth."

It had everything to do with market share. They were consistently short a couple thousand dollars per vehicle. If they had been willing to forfeit market share, they could have raised the price enough to be profitable while restricting themselves to making only the most profitable brands. Instead they kept selling the cars below cost...

"GM's strategy was to focus on bigger, higher margin, vehicles "

That's a pretty myth. It just doesn't measure up to the reality of their balance sheet. They kept losing money even with having those vehicles. And much of it can be attributed to fire sales and lot clearing. Not a sane strategy when you are losing money on average. The right way would have been to close dealerships and reduce production while raising prices. There is nothing wrong about being a luxury brand. Or just one that trades at a premium. Some people will pay just to own the more expensive car.

"Toyota's growth, and size, did cause problems due to the recession.­.."

I think Toyota went out on a limb and got hit by the same inverse relationship between risk and return that put GM in... a more conservative strategy would have been better. But hindsight is 20-20.

"In short, GM's problem was bad management. Toyota's was timing. In the end, GM went to into bankruptcy and Toyota did not."

I think we can agree on that.

    Favorite    Flag as abusive Posted 04:04 PM on 08/04/2009
Comments are closed for this entry

 You must be logged in to comment. Log in  or connect with 

Connect