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CNBC Ratings Tumble Following Last Year's Record Surge

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First Posted: 08-10-09 09:15 AM   |   Updated: 09-10-09 05:12 AM

What's Your Reaction?
Jim Cramer

The Observer:

According to figures supplied to the Observer by Nielsen, the television tracking agency, the average number of Americans watching CNBC at any point on the 24-hour clock was 188,000 last month, a drop of 11% on last year. A more detailed breakdown leaked on the internet reveals a 28% plunge in CNBC viewers during the core business day, between 5am and 7pm.

Read the whole story: The Observer

According to figures supplied to the Observer by Nielsen, the television tracking agency, the average number of Americans watching CNBC at any point on the 24-hour clock was 188,000 last month, a drop...
According to figures supplied to the Observer by Nielsen, the television tracking agency, the average number of Americans watching CNBC at any point on the 24-hour clock was 188,000 last month, a drop...
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- mirza I'm a Fan of mirza 10 fans permalink

CNBC has no credability left

    Favorite     Flag as abusive Posted 02:33 AM on 8/12/2009
- Rockwell I'm a Fan of Rockwell 81 fans permalink
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Thank you Jon Stewart for shouting "The Emperor Has No Clothes!" Once the spell was broken folks could see Kramer's shriveled assets and decided to change the channel.

    Favorite     Flag as abusive Posted 12:11 AM on 8/12/2009
- Clayton139 I'm a Fan of Clayton139 32 fans permalink
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I don't watch CNBC anymore either, and NEVER FoxB ! ! !

Especially Cramer !!!

    Favorite     Flag as abusive Posted 06:47 PM on 8/11/2009
- YunekFlava I'm a Fan of YunekFlava 82 fans permalink
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Excuse me, while I am being choked up about Cramer's "special emotional, and advertising needs".

    Favorite     Flag as abusive Posted 06:41 PM on 8/11/2009
- veritas2u I'm a Fan of veritas2u 6 fans permalink
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Is revolution brewing in Cramerica?

    Favorite     Flag as abusive Posted 03:56 PM on 8/11/2009
- Mauiboy I'm a Fan of Mauiboy 6 fans permalink
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When the Stock Market was soaring, many watched to keep track of their fortunes. Now after the fall, people are more inclined to spend time minding their expenses and losses in the market and their 401k's and their real estate holdings. For me, MSNBC is much more interesting these days with the health care debate and the polarization of the political parties.

    Favorite     Flag as abusive Posted 02:19 PM on 8/11/2009
- duxguts I'm a Fan of duxguts 30 fans permalink
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The people on channels like MSNBC waffle on about the stocks and reading the future all the time. But if they knew half as much as the think they do, how come none of them predicted what is happening now. Could it be because they are only there to talk up certain stocks?

    Favorite     Flag as abusive Posted 02:13 AM on 8/12/2009
- 4evright I'm a Fan of 4evright 3 fans permalink
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This is hilarious. That's what they get for toning down the conservative voices. They let Cramer run wild, but shoosh conservatives. Then, once Cramer shows any sign of disapproval for the President, they shoosh him too. Then, of course, the ratings tumble. Its facts baby. Look at the NYTimes, Boston Globe, MSNBC. Its too easy to see. Liberal outlets do not sell.

    Favorite     Flag as abusive Posted 01:05 PM on 8/11/2009
- alanposting I'm a Fan of alanposting 10 fans permalink
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What in the hell are you talking about......? These talking not to smart heads on CNBC are awful. I spend a lot of time in Europe and watch both their shows from England and USA and they don't compare in their politics and professionalism. In the US they foam at the mouth telling you how great uncontrolled capitalism is...the true mouth piece of business and most people know they are all preaching bulls**t.....and where do they find these money babes that all look like hookers with their annoying winy voices. In Europe they at least pretend to be non-partisan, giving you business news. Not in the US where their right-wing politics spews from their mouths. I'm just so happy their numbers are going down...they deserve it.

    Favorite     Flag as abusive Posted 01:20 PM on 8/11/2009
- vandegrasse I'm a Fan of vandegrasse 229 fans permalink
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Cramer's the reason they're falling, nudge! Fox only sells because it's a freak show, and everyone likes a freak show!

    Favorite     Flag as abusive Posted 02:47 PM on 8/11/2009
- 4evright I'm a Fan of 4evright 3 fans permalink
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Ok ok, keep telling yourself that. Nobody watches CNN because it is just horrible. Who in the world wants to see 10-15 person panels? MSNBC spends half the day talking down to any American who doesn't live on the coasts.

    Favorite     Flag as abusive Posted 05:13 PM on 8/11/2009
- the964kid I'm a Fan of the964kid 88 fans permalink
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CNBC got exposed as a joke.

    Favorite     Flag as abusive Posted 11:19 AM on 8/11/2009
- dinglebe I'm a Fan of dinglebe 19 fans permalink
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CNBC is like a game show with no contestants.

    Favorite     Flag as abusive Posted 09:16 AM on 8/11/2009
- jimmygee I'm a Fan of jimmygee 12 fans permalink
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It's no wonder. Sleeping with every big business thief out there turns you into a low life and no one likes low lifers.

    Favorite     Flag as abusive Posted 08:47 AM on 8/11/2009
- CousinBuck I'm a Fan of CousinBuck 4 fans permalink

email exchange with Joe Kernen on MSNBC this morning. Read from bottom to top.

This is very informative.

Did you ever ask Frist why he didn't try to pay for his 1.3 trillion drug plan?

-----Original Message-----
From: Kernen, Joe (NBC Universal, CNBC)
To: xxxxxxxxxxxxxxxxxxxxxxxx
Sent: Tue, Aug 11, 2009 7:13 am
Subject: RE:

fox... hmmm... oh you mean the network that tripled cnn from a standing
start in 10 years by presenting both sides? that fox?

From:xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Sent: Tuesday, August 11, 2009 8:12 AM
To: Kernen, Joe (NBC Universal, CNBC)
Subject: Re:

Thanks for the response. No wonder you're becoming Fox lite out here in flyover land..

Did you ever ask Frist why he didn't try to pay for 1.3 trillion drug plan?

-----Original Message-----
From: Kernen, Joe (NBC Universal, CNBC)
To: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Sent: Tue, Aug 11, 2009 6:33 am
Subject: RE:

after tripling the previous years

don't cry tony words can't hurt you

you belong on bloomberg

From: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Sent: Tuesday, August 11, 2009 7:30 AM
To: Squawk
Subject:

Another Republican as guest host. Shocking. I'm sure you wont ask Frist how he passed a 1.3 trillion drug benefit bill without even a token effort to pay for it. Oh, I forgot, Republican deficits are ok, Democrat deficits are the bad ones.

If I wanted to watch Obama bashing all day, I'd watch Fox. No wonder your ratings are down 28%. Thanks for making me check Bloomberg out.

    Favorite     Flag as abusive Posted 08:40 AM on 8/11/2009
- darthmaul I'm a Fan of darthmaul 35 fans permalink

I think the "geniuses" at the network thought it was a great idea for Cramer to appear on Jon Stewart's show. The idea being that there is no such thing as bad publicity. All you had to do was watch a few of the pieces on the Daily show, highlighting Cramer and his "advice" and any sane person would go screaming the other way from CNBC.

    Favorite     Flag as abusive Posted 08:32 AM on 8/11/2009
- nini516 I'm a Fan of nini516 47 fans permalink

Cramer was caught on tape talking about manipultating the stock markets. That in itself says a lot.

    Favorite     Flag as abusive Posted 01:15 PM on 8/11/2009
- schatsie I'm a Fan of schatsie 110 fans permalink

95% of people on 401Ks that have dropped in value will never trust Wall Street again... or the Wall Street Shills..... They are just a distraction from the real work that needs to be done to restore family jobs and reasonable affordable healthcare....

We need to be able to FORCE COMPETITION on the health industry the same way Walmart and others have forced us to buy CHINESE...We need to be able to import DRUGS from CANADA...Everytime I see a product MADE IN CHINA, I WANT TO BE ABLE TO BUY DRUGS FROM CANADA......

    Favorite     Flag as abusive Posted 07:40 AM on 8/11/2009
- MNSusan I'm a Fan of MNSusan 3 fans permalink

Cramer and Santelli are the reasons I never watch CNBC any more. Done. Same thing when Cramer appears on the Today show: I turn it immediately.

    Favorite     Flag as abusive Posted 05:04 AM on 8/11/2009
- marydianeg I'm a Fan of marydianeg 2 fans permalink

Same here

    Favorite     Flag as abusive Posted 07:55 AM on 8/11/2009
- Tyrione I'm a Fan of Tyrione 65 fans permalink
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Rick Santelli: ``Are you listenninggg President Obamaaaa?''

What a complete tool.

    Favorite     Flag as abusive Posted 04:20 AM on 8/11/2009
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