"Mad Men" Season 3 Premiere Sets Ratings Record

The third season of AMC's "Mad Men" debuted to record ratings Sunday night, averaging 2.8 million total viewers for the show's highest-rated episode yet.

The show, which has been a critical sensation and Emmy favorite, premiered 33% higher than last season's premiere -- and, in the Adults 18-49 demo, grew 71% to an average of 1.2 million viewers.