BUSINESS
09/18/2009 05:12 am ET | Updated May 25, 2011

Retailers Try 1-Cent Sales In Hopes Of Luring Customers

Dump out the coffee cans, car ashtrays and the bottom of your purse. The lowly penny, which almost was taken out of circulation three years ago, is making a comeback as the recession puts a crimp in back-to-school sales.

Spiral notebooks, batteries, markers, crayons, pencils and even some clothing are just a few of the items going for 1 cent these days. The gimmick, which seems as old as the penny, is gaining traction as merchants try to attract penny-pinching consumers with deals.

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