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Chase Introduces New "Sapphire" Credit Card For Wealthiest Customers

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WILMINGTON, Del. — Chase Card Services, a unit of JPMorgan Chase & Co., said Wednesday it will now offer a rewards card designed for wealthy customers.

The new card, called Chase Sapphire, is designed for the top-earning 15 percent of U.S. households. It offers travel services, access to round-the-clock customer service and a rewards program.

JPMorgan shares fell 52 cents to $41.18 in late morning trading, amid a broader pullback in the market.