ESPN The Magazine GM: Why We're Giving Away Magazine For Four Cents Per Issue

09/20/2009 05:12 am ET | Updated May 25, 2011
  • CNBC

Darren: What are you trying to do with this promotion?

Hoenig: What we're trying to do is get people to experiment with our paid Web site, Insider, which magazine subscribers are entitled to but they're not signing up for at the numbers we had hoped for in the past. So what we're doing is giving them an opportunity for a year to experience both the magazine and the Web site for only $1 and obviously we hope to get them back to a decent price for the two of them.

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