Evernote: Using A 'Free' Product To Turn A Profit

09/30/2009 05:12 am ET | Updated May 25, 2011
  • DAMON DARLIN New York Times

GIVING away a product has always been a great marketing concept. Even an unsavvy consumer can see a benefit in snatching free products. Free has also become a mantra for business gurus who advocate giving Web start-ups a shot at fast growth by bringing the price of most of their wares to zero.

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