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Evernote: Using A 'Free' Product To Turn A Profit

First Posted: 09/30/09 06:12 AM ET Updated: 05/25/11 02:55 PM ET

Jim Wilsonnew York Times

New York Times:

GIVING away a product has always been a great marketing concept. Even an unsavvy consumer can see a benefit in snatching free products. Free has also become a mantra for business gurus who advocate giving Web start-ups a shot at fast growth by bringing the price of most of their wares to zero.

Read the whole story: New York Times

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Filed by Nick Graham  |