British Advertising Regulator: American Apparel Ad "Inappropriate," Semi-Nude Model "Appeared To Be A Child"


First Posted: 09- 2-09 09:44 AM   |   Updated: 09- 2-09 09:49 AM

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American Apparel

The Independent:

"Because the ad could be seen to sexualise a model who appeared to be a child, under the age of 16 years, we concluded that it was inappropriate and could cause serious offence to some readers."

Read the whole story: The Independent

"Because the ad could be seen to sexualise a model who appeared to be a child, under the age of 16 years, we concluded that it was inappropriate and could cause serious offence to some readers." ...
"Because the ad could be seen to sexualise a model who appeared to be a child, under the age of 16 years, we concluded that it was inappropriate and could cause serious offence to some readers." ...
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I wouldn't have paid any attention to the ad if people hadn't made a fuss about it. The girl doesn't look any different than a thousand other models, some wearing a lot less.

At least she looks healthy, unlike the starving androgynes so many fashion houses present as the height of female beauty.

    Favorite    Flag as abusive Posted 11:35 PM on 10/06/2009

All of the pictures aren't shown here or on the linked site. If you follow the link in one of the comments on the Independent website, you'll see what the fuss is about. There are several shots with the hoodie zipper undone and the model is wearing nothing underneath. No nipples, but definitely provocative shots.

    Favorite    Flag as abusive Posted 11:12 PM on 10/06/2009
- lasublime I'm a Fan of lasublime 8 fans permalink
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"are suggestive of..." sorry subject/verb disagreement. I hate when I don't proofread

    Favorite    Flag as abusive Posted 03:06 AM on 09/04/2009
- lasublime I'm a Fan of lasublime 8 fans permalink
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The Brits aren't really prudish, so it is not about Christian values or fear of sex etc. I think what they are saying is that the images incite, is suggestive of, child pornography. That is the problem, methinks.

    Favorite    Flag as abusive Posted 03:03 AM on 09/04/2009
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Hey, let's just call a spade a spade. I'm thinking that someone got a bug in their bonnet because the model has all her teeth...

Miles "Just Sayin'" Long

    Favorite    Flag as abusive Posted 01:11 AM on 09/04/2009
- 57eddie67 I'm a Fan of 57eddie67 8 fans permalink

much to do about nothing.

    Favorite    Flag as abusive Posted 09:02 PM on 09/03/2009
- lessbs I'm a Fan of lessbs 19 fans permalink
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The flexfleece hoody is great--I've gone through several over the last few years.

    Favorite    Flag as abusive Posted 03:22 PM on 09/03/2009
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Stop treating 16 yr olds like they are 8 yr olds anyway. No wonder we lead the world in teen pregnancies.
Age of Consent around the world:
Argentina - 15
Bahamas - 16
Canada - 14
Colombia - male 14, female 12
India - 18
Indonesia - male 19, female 16
Hungary - 14
Peru - male 14, female 12
Tunisia - 20
UK - 16
US - federal age 16

    Favorite    Flag as abusive Posted 02:56 PM on 09/03/2009
- lynnn I'm a Fan of lynnn 42 fans permalink

You forgot Iowa... which is waaaay lower than most states in the US.

    Favorite    Flag as abusive Posted 08:10 PM on 09/03/2009

I don't really get it. Lots of models ARE 16 and are photographed wearing that little. I mean, the Miley Cyrus Vogue layout was sexier than this, and she is actually 16. I'm not saying it's a great thing, but why this in particular?

    Favorite    Flag as abusive Posted 01:53 PM on 09/03/2009
- SimJack I'm a Fan of SimJack 69 fans permalink
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How's this any different than a Wal-Mart, K-Mart or Sears catalog swimsuit or underwear ad for the for the 12-16 age group?

    Favorite    Flag as abusive Posted 10:24 AM on 09/03/2009
- studmoose I'm a Fan of studmoose 31 fans permalink
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Those who see a 16-year-old girl, want to see a 16-year-old girl. Period.

    Favorite    Flag as abusive Posted 10:23 AM on 09/03/2009
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I don't care how old the model is, but the image has the look and feel of kiddie porn. It's gross.

    Favorite    Flag as abusive Posted 05:28 PM on 09/02/2009
- JoeBlough I'm a Fan of JoeBlough 60 fans permalink
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You have a dark mind. Is everything suggestive to you?

    Favorite    Flag as abusive Posted 06:25 PM on 09/02/2009
- Cacaoatl I'm a Fan of Cacaoatl 11 fans permalink
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Yeah, cause the only time teenage girls go around with bare legs in is porn. If the girl in the ad is a minor her parents would have been right there at the shoot. They could have stopped it at any time. It's actually an industry regulation.

    Favorite    Flag as abusive Posted 02:54 PM on 09/03/2009
- plooger I'm a Fan of plooger 14 fans permalink

I just came across some American Apparel ads, here on HuffPost or another website, and was a bit shocked at how provocative the ads and supplemental images were.

    Favorite    Flag as abusive Posted 04:36 PM on 09/02/2009
- Cacaoatl I'm a Fan of Cacaoatl 11 fans permalink
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Then you're just easily shocked.

    Favorite    Flag as abusive Posted 02:55 PM on 09/03/2009

They certainly are more provocative and attention-grabbing than traditional advertising. Even the ones that show less of the human body than many traditional ads- it's something about their aesthetic, and I'm sure someone with a background in art could word it better.

    Favorite    Flag as abusive Posted 04:31 AM on 10/10/2009
- MajorNews I'm a Fan of MajorNews 23 fans permalink

This (Israeli) guy should be jailed for this child porn that he peddles all the time.
But of course because he is from Israel not is he not prosecuted for child porn but given 100s of Millions of Dollars by Wall Street gang to fund and expand his operations.

    Favorite    Flag as abusive Posted 03:27 PM on 09/02/2009

Given the opportunity to go off on an irrelevant tangent, why would you not take the opportunity to express once again your dislike for Israelis. After all, those political forums are so confining. And you had every reason to be confident that forum participants here were very interested in knowing the connection between the 23-year-old model and your continuing Israeli rant. So, we're sated. You might want to hit a health care blog and develop another Israeli connection there. We'll be watching and hoping.

    Favorite    Flag as abusive Posted 03:40 PM on 09/02/2009
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Get a clue! The man is from Canada, not Israel. Not all Jews are Israeli.

Also, explain how it is possible to create child porn without children?

    Favorite    Flag as abusive Posted 04:35 PM on 09/02/2009
- MadMoll I'm a Fan of MadMoll 17 fans permalink
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Charney is Canadian.

    Favorite    Flag as abusive Posted 07:11 PM on 09/02/2009
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So how come when it's a child dressed up to look like an adult in an advertisement they don't have a problem?

    Favorite    Flag as abusive Posted 03:13 PM on 09/02/2009
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