"Here We Grow:" New Film To Be Shown Nationwide At Whole Foods (VIDEO)

From The Daily Camera:

Craig King eventually hopes to use the film to take food awareness beyond the walls of natural foods stores and the stalls of farmers' markets to poorer neighborhoods where a fresh fruit or vegetable is as rare as a well-paying job.

"As a chef who's enthused about nourishing people, I saw there was a huge gap in the underserved community," King says. "Even if (residents) walked miles, there's no clean, healthy food."

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WATCH:

1) What do you think of Here We Grow? *

I like it!

I've heard this stuff before.

Seems like a well-disguised ad for Whole Foods.

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Comments

[bluzharp]

11:08 AM on 09/09/2009

He lost me when he suggested that chefs need to play baseball. Just how is this going to help sir? Shop Co-ops and farmers markets...literally!

[TKDMike]

12:04 AM on 09/09/2009

I am BOYCOTTING WHOLE FOODS and encourging ALL MY FRIENDS to boycott also.....

[Arleen1]

10:07 PM on 09/08/2009

Anything with Craig King's name and Whole Foods is suspect. I don't like their Ideas and it is my choice not to be influenced by anything they say. Just as they have the right to defend their choices.

[GeorgeBright]

05:49 PM on 09/08/2009

Sorry, they lost me when the holistic nutritionists stated (with no supporting facts or reference to research at all):

"Chemical taste enhancers are made from amino acids. Now, amino acids are the building blocks of protein and they're also used in the brain as neurotransmitters. So a chemical taste enhancer, um, is very, very toxic to the brain"

Pretty weak logic there, and unfortunately it's used as the foundation of most the rest of the arguments made in the film. One could easily rebut that salt is a chemical taste enhancer and unless used in tremendous quantities would not be considered very, very toxic to the brain.

Later making the argument that buying organic food may be more expensive but is less expensive than paying huge medical bills in the future is also disingenuous. Organic just means the food was grown without certain chemicals, not that it's any healthier. After all, there are plenty of chemicals (some even amino acid based!) in chicken manure fertilizer, some of which can be quite bad for you if consumed in large enough quantities.

[Tommygun264]

12:14 AM on 09/08/2009

I'm sorry, but as long as Whole Foods charges $9 for a half gallon of milk that can be purchased for 1/3 the price at a locally owned supermarket and $6 for a few ounces solution of water and citric acid for washing fruits and vegetables, not to mention the CEO's opposition to health care reform, I will view Whole Foods as just another greedy chain store with questionable motives.

[mags77]

02:37 PM on 09/09/2009

I have shopped at whole foods regularly and I have never once seen a $9 half gallon of milk. I think this is an exaggeration.

[Tommygun264]

06:36 PM on 09/09/2009

Whole Foods in the Kahala Mall, Honolulu, Hawaiii. Check it out. Yes, prices are higher in Hawaii, but not that high - the same brands can be purchased at Safeway for about 1/3 the price.

[condor101]

11:24 PM on 09/07/2009

Greenwashing by Whole foods.

If you go to the website below, you will see on the right side of the page that Whole Foods is a "Proud Partner" and Sponsor of this film. It's a feel good film for Whole Foods customers to continue buying products at their stores.

I'm a proponent of Organic Foods, but the values and profits of whole foods are used to defeat Health Care Reform and Labor Rights for their employees. I boycott Whole Foods.
I recommend everyone buy their foods at Farmers Markets and Locally owned Health Food Stores.
Don't give any money to Whole Foods. They work against human rights.

http://www.herewegrowmovie.com/

[rf-hawaii]

10:34 PM on 09/07/2009

The video was good.

But Whole Foods has lost their way and only pretends to represent the issues covered in the video.

Boycotting Whole Foods is a good start.

[VoteOnPaper]

04:36 PM on 09/08/2009

Boycotting Wal*Mart is a great place to start.

Whole Foods gives small businesses a large audience. Boycotting WF hurts small businesses.

[condor101]

05:21 PM on 09/08/2009

By Boycotting Whole Foods and spending money at Farmers Markets and locally owned health food stores, you create a demand for similar businesses. If more independent health food stores are started, then there will be thousands of more venues for small businesses to sell their products.

[condor101]

09:02 PM on 09/07/2009

Whole Foods sucks.
They are against Health Care Reform.
They don't believe that Health Care is a human right. as per the letter in the Wall Street Journal by the CEO, John Mackey.

Boycott Whole Foods.
http://www.wholeboycott.com

check out the facebook page for boycott of whole foods too.

[VoteOnPaper]

04:32 PM on 09/08/2009

No, Whole Foods the store is not against health care reform. The CEO, John Mackey, wrote an article expressing his opinion about health care reform and what he has done to make sure his employees are covered.

I don't agree with Mackey nor do I believe that we can trust corporate America to do the right thing.

HOWEVER, Mr. Mackey has every right to his opinion in a public forum and receive feedback.

By boycotting Whole Foods, you hurt the small businesses that have a large audience with Whole Foods and all the other progressive work in which Whole Foods engages.

If you want to boycott something, boycott Wal*Mart.

http://www.washingtonpost.com/wp-dyn/content/article/2009/09/07/AR2009090702260.html?wpisrc=newsletter

[condor101]

05:23 PM on 09/08/2009

Wrong.
Mackey's letter was Not a personal opinion; This was not some note to his loved one. He wrote it to be published in a keading Business Newspaper Publication, The Wall Street Journal and he signed it as CEO of Whole Foods. His letter was clearly the representation of the views of Whole Foods.

Nice try to distort the truth.

By Boycotting Whole Foods and spending money at Farmers Markets and locally owned health food stores, you create a demand for similar businesses. If more independent health food stores are started, then there will be thousands of more venues for small businesses to sell their products.

[DASChicago]

08:52 PM on 09/07/2009

I wouldn't shop there if it was free and in my living room!

[condor101]

06:25 PM on 09/07/2009

Who paid to make this film?

Can we get a copy to show it at our local community garden and local library?

[robbyJ]

05:53 PM on 09/07/2009

Aspartame is all they have? They should have named some more of these "flavor enhancers". With so little actual information it's clear this is an infomercial for whole foods.

[Angie Cordeiro]

06:10 PM on 09/07/2009

Here you go...

Chris Hedges: Food Is Power and the Powerful Are Poisoning Us

http://www.commondreams.org/view/2009/09/07-3

btw; everything is an infomercial for something or against something now-a-daze ;-)

[Angie Cordeiro]

03:01 PM on 09/07/2009

Great way to spend nine minutes and learn ;-) ...or not ;-(

[RussTTU]

01:42 PM on 09/07/2009

Link that I mentioned in the previous post. http://www.reuters.com/article/scienceNews/idUSTRE56S3ZJ20090729

[santacruz]

12:30 AM on 09/08/2009

Strange that one study got so much press and another went almost completely unnoticed. http://www.naturalnewswire.com/2008/03/new-evidence-se.html

[RussTTU]

01:24 PM on 09/07/2009

First off, the makers of this video need to watch out for legal challenges. There is absolutely no proof that eating an organic diet is any healthier than a non-organic diet. The FDA has said as much and with their truth in advertising, have preventedany organic seller from claiming otherwise.

That being said, there is nothing wrong with purchasing organic food. If you have the ability to pay for it then that is certainty your prerogative. However, to imply that organic is the only healthy way to feed yourself is to be ignorant of the facts. here is a link to a recent study that took a comprehensive look at all the available information on the topic and concluded that conventionally produced food is just as healthy. The Organic/Sustainable/Slow Food movement is nothing but an attempt by eco-activists to usher in their "eco-statist" view point. They use food, much like WWF uses the baby polar bear to evoke an emotional response in order to hide their anti-humanist view points.

[Imhotep40]

03:06 PM on 09/07/2009

I never thought the argument was that conventionally (processed) produced food had less nutritional value than organic food, just that organic food didn't contain the additives, pesticides, preservatives in addition to the base nutritional value.

Agricultural conglomerates have profit as their main focus (similar to privatized health care). Distribution, shelf-life, market dominance, mitigating potential loss due to crop disease, insects etc. are paramount to offset costs of shipping, packaging and inventory stockpiling.

I'm not a "eco-activists" by any stretch, but I do enjoy a tomato that is vine ripened and firm as apposed to a green tomato that is shipped across country/boarders that is red by the time it reaches my local supermarket chain.

No emotional response required, just a personal preference of taste and wanting my local market to flourish.

[condor101]

06:07 PM on 09/07/2009

The FDA is a joke. They are bought and paid for by Big Agri.
Where is the proof that processed foods and non-organic foods are equal to organic foods.
There is no just scientific evidence.
Why?
Because organic foods are healthier.
Organic Foods are better than the non-organic foods. This is a Fact.

Nice try to distort the truth.

[garcia83]

10:29 AM on 09/07/2009

i can't afford to "vote with my dollar".

start making organic foods accessible to urban people with no room for a garden, and then i'll give in to your 9 minute marketing, whole foods.

[VoteOnPaper]

04:35 PM on 09/08/2009

Let's make community gardens accessible!

They make wonderful learning labs for students.

Volunteering costs nothing and is another way to 'vote'.