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McDonald's Loses Trademark Fight Against Malaysia's McCurry

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By JULIA ZAPPEI | 09/ 8/09 06:43 AM | AP

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The ruling by a three-member panel of the Federal Court ends all legal avenues for McDonald's to protect its name from what it said was a trademark infringement.

"On the basis of unanimous decision, our view is that" McDonald's plea to carry the case forward has no merit, said chief judge Arifin Zakaria. "It is unfortunate that we have to dismiss the application with costs," he said.

McDonald's will have to pay 10,000 ringgit ($2,900) to McCurry, a popular eatery in Jalan Ipoh on the edge of Kuala Lumpur's downtown. McDonald's lawyers refused to comment, except to say the company will abide by the judgment.

McCurry lawyer Sri Devi Nair said the ruling means McDonald's does not have a monopoly on the prefix 'Mc,' and that other restaurants could also use it as long as they distinguish their food from McDonald's.

"This is a precedent for everyone to follow," he said.

A three-member Appeal Court panel had ruled in favor of McCurry Restaurant in April this year when it overturned a 2006 high court ruling that had upheld McDonald's contention.

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Arifin said McDonald's lawyers were unable to point out faults in the Appeal Court judgment, which had said there was no evidence to show that McCurry was passing off McDonald's business as its own. The Appeals Court also said McDonald's cannot claim an exclusive right to the 'Mc' prefix in the country.

McDonald's asked the Federal Court for permission to appeal against that decision but was denied Tuesday.

"We are very much relieved. We hope to expand. This is what we wanted to do from the beginning and we were stalled for eight years," said A.M.S.P. Suppiah, the owner of McCurry.

"I am so happy ... we have nothing in similarity with them at all. That's how we have felt all this while," said his wife, Kanageswary Suppiah.

The Appeal Court said McCurry's signboard has white and gray letters against a red background with a picture of a smiling chicken giving a double thumbs-up, in contrast to McDonald's red and yellow "M" logo. McCurry also serves only Indian food, not competing with McDonald's Western menu, the court said.

McDonald's began operations in Malaysia in 1982 and has 137 outlets in the Southeast Asian country.

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On the net:

http://www.mccurryrecipe.com

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The recent McDonald's v. McCurry ruling is not surprising. Just by the three main DuPont factors alone, appearance, sound and meaning, these two marks are arguably not confusingly similar. Add to that the difference in menus, and the difference in trade dress, and you have a pretty strong case for McCurry, which the panel seemingly accepted. The letters "Mc" cannot be totally, exclusively owned by one entity worldwide. And it's not as if people are going to mix up McCurry with McDonalds. Now, if McCurry used the golden arches, had a clown and similar characters associated with the restaurant, that would be problematic. Those elements were not present in this case. On our site, http://www.trademarksprotected.com, we help with these trademark issues and any trademark questions.

    Favorite    Flag as abusive Posted 12:57 AM on 09/25/2009
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LONG LIVE MCCURRY!!

DOWN WITH CORPORATE GREED!!

    Favorite    Flag as abusive Posted 11:37 PM on 09/09/2009
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A VICTORY FOR THE PEOPLE!!

    Favorite    Flag as abusive Posted 11:37 PM on 09/09/2009

tsk tks-----another GREAT AMERICAN CORP. can't control the universe; now, if BBC will just keep on a-kickin' the Murcoch family's ass, we can start to hope for a new day----

    Favorite    Flag as abusive Posted 08:16 PM on 09/09/2009

I am happy for McCurry's.

    Favorite    Flag as abusive Posted 05:43 PM on 09/09/2009

It seems our efforts to achieve actual results with regards to reform in the banking & finance sectors are futile. In addition, the disconnect between reality and wall street keeps widening. The situation is frustrating.
hat tip: to http://www.iamned.com

    Favorite    Flag as abusive Posted 04:01 PM on 09/09/2009
- voltage356 I'm a Fan of voltage356 16 fans permalink
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Let's see now,how does Mc Voltage sound.

    Favorite    Flag as abusive Posted 03:40 PM on 09/09/2009
- 3dtrix I'm a Fan of 3dtrix 178 fans permalink

All of Scotland and Ireland are breathing a huge sigh of relief - word was they were next up on the docket...

    Favorite    Flag as abusive Posted 03:26 PM on 09/09/2009
- voltage356 I'm a Fan of voltage356 16 fans permalink
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Ha this is to funny LOL

    Favorite    Flag as abusive Posted 03:38 PM on 09/09/2009
- LMPE I'm a Fan of LMPE 60 fans permalink

All the people who have lived off of McDonald's food their whole lives need a healthy dose of curry, just so that they can see how REAL food tastes! True, they'll probably go all Roger Rabbit, but it's better for them.

    Favorite    Flag as abusive Posted 01:50 PM on 09/09/2009
- zombywulf I'm a Fan of zombywulf 13 fans permalink
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They better watch out McGreasys might just hire some chinese Walmart workers to come and work them over.

    Favorite    Flag as abusive Posted 01:42 PM on 09/09/2009
- factotem I'm a Fan of factotem 124 fans permalink
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Nelson McMunz: "HAWH hah"

    Favorite    Flag as abusive Posted 10:44 AM on 09/09/2009
- elimenez I'm a Fan of elimenez 2 fans permalink

Hahahah.

    Favorite    Flag as abusive Posted 12:03 AM on 09/09/2009
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Until I saw that photo just now, I was on McCurry's side.

Apart from the white color, the font (and beveling of the font) is remarkably similar (albeit not identical) to McDonalds.

http://newsimg.bbc.co.uk/media/images/46339000/jpg/_46339156_jex_451367_de32-1.jpg
http://blog.halfadams.com/wp-content/uploads/2009/07/mcdonalds.jpg

Still, it all boils down to this: Did the McCurry owner know of McDonalds when he started his shop, and was McDonalds anywhere in the vicinity. If "No" to both, then McDonalds deserved to lose. But looking at the McCurry sign, there is sufficient resemblance, thanks to the font detail, to add reasonable doubt.

My own two cents; I never thought I'd defend a grease factory that does this:
http://images.fanpop.com/images/image_uploads/McDonalds-mcdonald-27s-131219_468_698.jpg

    Favorite    Flag as abusive Posted 10:20 PM on 09/08/2009
- vietveter I'm a Fan of vietveter 17 fans permalink

What it all boils down to is the ruling.

McPhuchingDonalds does not rule the world

    Favorite    Flag as abusive Posted 02:50 AM on 09/09/2009
- DevonTexas I'm a Fan of DevonTexas 15 fans permalink
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The sign looks more like a candidate for political office than an eatery to me

    Favorite    Flag as abusive Posted 10:36 AM on 09/09/2009
- Hopeington I'm a Fan of Hopeington 70 fans permalink
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Years ago Mc D's won in my town and McDharma's, an all natural restaurant, had to change it's name to just Dharmas. I wonder if they can change back. Way better than Mc D any day.

    Favorite    Flag as abusive Posted 08:16 PM on 09/08/2009
- 3dtrix I'm a Fan of 3dtrix 178 fans permalink

The red-haired clown can run the table in US courts - other nations are not so easily cowed (puns intentional)...

    Favorite    Flag as abusive Posted 03:31 PM on 09/09/2009
- Eoin45 I'm a Fan of Eoin45 44 fans permalink

I lived there then and all the restaurants in town threatended to put "Mc" in front of their names in solidarity. I wish they had. There was no way anyone was going to mistake MCDharmas for McDonalds.

    Favorite    Flag as abusive Posted 07:17 PM on 09/09/2009

Obama isn't doing enough with regards to executive pay and bank & wallstreet regulation

good articles: http://www.iamned.com

    Favorite    Flag as abusive Posted 05:58 PM on 09/08/2009
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