Wal-Mart's "Project Impact": Retailer's New To Crush The Competition

11/09/2009 05:12 am ET | Updated May 25, 2011
  • Sean Gregory / West Deptford, N.J. Wednesday, Sep. 09, 2009 TIME

The company is in the beginning stages of a massive store and strategy remodeling effort, which it has dubbed Project Impact. One goal of Project Impact is cleaner, less cluttered stores that will improve the shopping experience. Another is friendlier customer service. A third: home in on categories where the competition can be killed.

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