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Yahoo's New Ad Pitch: 'It's You!'

First Posted: 11/21/09 05:12 AM ET Updated: 05/25/11 03:05 PM ET

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Yahoo You Ad

TechCrunch:

Yahoo unveiled a new branding campaign at a press conference in New York City, centered around personalization and connecting directly with consumers. The Web company’s new tagline is, “It’s Y!ou” (with the awkward Yahoo exclamation point in there). Yahoo wants to make the Web personal and it is emphasizing the various ways it does that through the Yahoo home page, search, and individual properties.

Read the whole story: TechCrunch

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Yahoo unveiled a new branding campaign at a press conference in New York City, centered around personalization and connecting directly with consumers. The Web company’s new tagline is, “It’s Y!o...
Yahoo unveiled a new branding campaign at a press conference in New York City, centered around personalization and connecting directly with consumers. The Web company’s new tagline is, “It’s Y!o...
Filed by Bianca Bosker  | 

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bluejoewho
12 Fans
04:09 AM on 09/23/2009
Yahoo is just a tad bit above AOL.
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