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Census Bureau Uses Spanish-Language Soap Opera to Reach Hispanics

First Posted: 11/22/09 05:12 AM ET Updated: 05/25/11 03:10 PM ET

The Devil Knows Best

Ms. Beltrán, a character in the popular Spanish-language soap opera "Más Sabe el Diablo," "The Devil Knows Best," represents only one element of the government's yearlong effort to garner trust among Hispanics, an ethnic group that has been historically wary of the decennial census process.

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Filed by Lila Shapiro  |