Census Bureau Uses Spanish-Language Soap Opera to Reach Hispanics

11/22/2009 05:12 am ET | Updated May 25, 2011
  • BRIAN STELTER nytimes.com

Ms. Beltrán, a character in the popular Spanish-language soap opera "Más Sabe el Diablo," "The Devil Knows Best," represents only one element of the government's yearlong effort to garner trust among Hispanics, an ethnic group that has been historically wary of the decennial census process.

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