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Census Bureau Uses Spanish-Language Soap Opera to Reach Hispanics

First Posted: 11/22/09 05:12 AM ET Updated: 05/25/11 03:10 PM ET

The Devil Knows Best

nytimes.com:

Ms. Beltrán, a character in the popular Spanish-language soap opera "Más Sabe el Diablo," "The Devil Knows Best," represents only one element of the government's yearlong effort to garner trust among Hispanics, an ethnic group that has been historically wary of the decennial census process.

Read the whole story: nytimes.com

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Filed by Lila Shapiro  |