11/28/2009 05:12 am ET Updated May 25, 2011

5 Search Marketing Tips For The Holidays

In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday and beyond. The trick is to anticipate the way consumers will behave during the holidays, and leverage those predictions to improve the performance of your search marketing campaigns to increase sales and ROI.

Here are five common holiday-driven consumer behaviors to keep in mind, with concrete SEM tips to turn these behaviors into valuable revenues: