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Microsoft CEO Interview: Steve Ballmer On 'Starting From Scratch,' 'Moving The Needle' (VIDEO)

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Microsoft generates around $20 billion a year in pre-tax profit, and spends nearly $10 billion on research and development. When Microsoft thinks about increasing (or sustaining) those profits, they have to think big. And they have to think long term.

Ballmer says he thinks about new business opportunities in three buckets: expanding current businesses (short run), building things from scratch (long run), and big aquisitions (short cuts).


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