THE NEW YORK TIMES:
As part of the N.F.L.'s support of Breast Cancer Awareness Month in October, players will be wearing hot pink gear starting Sunday: gloves, sweatbands, towels. And cleats. At least 100 players are expected to wear pink shoes. Think sprinter Michael Johnson's Olympic-era gold shoes, but more neon.
The idea for the shoes came from Carolina Panthers running back DeAngelo Williams. He had heard about the other pink items the N.F.L. had planned for teams and proposed the cleats because of their primacy to players.