Huffington Post   First Posted: 12/01/09 05:12 AM ET   Updated: 05/25/11 03:10 PM ET

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HuffPost's Game Changers celebrates 100 innovators, visionaries, and leaders in 10 categories who are harnessing the power of new media to reshape their fields and change the world. With your help, we've picked 10 people who are changing the game in Entertainment. We honor and salute them.

Now it's up to you to pick the Ultimate Entertainment Game Changer. Click through the slideshow below, get the lowdown on why we chose them, then VOTE. We'll reveal the Ultimate 10 in November.

ANDY SAMBERG AND THE LONELY ISLAND
Current Status: Crown princes of viral video



Changing The Game By: Bringing their grassroots-fueled brand of three-dudes-and-a-video-camera humor to the badly-in-need-of-a-lift SNL. The trio reinvigorated the sketch comedy brand. And did it on the cheap, appealing to a new generation of fans and launching themselves into the big time. With musical romps like "Dick in a Box," "Lazy Sunday," “I’m on a Boat,” “Motherlover,” and "Jizz in my Pants," the group got millions of hits online and inspired endless imitations. And, fueled by viral video, the Lonely Island album, Incredibad, debuted at #1 on the iTunes chart.



Words To Live By: Step one: cut a hole in the box; step two: put your junk in that box; step three: have her open that box.



Must Click Link: SNL DIGITAL SHORTS

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