But will a digital rendering inspire shopping? The New York makeup artist Jenna Menard isn't sold. "I'm so texture-oriented, and the computer just takes it all away from you," she said after spending time with the site. Ms. Menard, who encourages clients to experiment with makeup using their own two hands, also wonders how they will be able to experiment using a mouse. "Take red lipstick," she said. "It's easy to put red on your lips using the computer. 'Click red here.' But you have to practice applying red lipstick. It's not just about clicking."