MEDIA
03/18/2010 05:12 am ET Updated May 25, 2011

Ken Auletta's Google Book: Eric Schmidt Wants To Build "$100 Billion Media Company"

Googled is not published yet, but I managed to get my hands on a copy of the uncorrected proofs. One of the most startling assertions Auletta makes right up front and repeats throughout is this:

In 2007, Eric Schmidt told me that one day Google could become a hundred-billion-dollar media company--more than twice the size of Time Warner, the Walt Disney Company, or News Corporation.

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