Online Reviews: "Lovey-Dovey" Critics Fuel Grade Inflation On The Web
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wsj.com:
The Web can be a mean-spirited place. But when it comes to online reviews, the Internet is a village where the books are strong, YouTube clips are good-looking and the dog food is above average.
One of the Web's little secrets is that when consumers write online reviews, they tend to leave positive ratings: The average grade for things online is about 4.3 stars out of five.






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First Posted: 10- 5-09 10:55 AM | Updated: 10- 5-09 11:06 AM