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Cristiano Ronaldo Named New Armani Underwear Model

10/09/09 11:43 AM ET  AP

ROME — Italian fashion designer Armani says football (soccer) player Cristiano Ronaldo will model underwear and jeans in a new worldwide advertising campaign.

Milan-based Giorgio Armani SpA said Friday the Ronaldo ads will start in spring-summer 2010. Ronaldo signed with Real Madrid over the summer after leaving Manchester United. He also plays for Portugal's national team.

Ronaldo follows the lead of David Beckham, who posed seductively in Emporio Armani underwear in a previous campaign including billboard ads.

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Filed by Anya Strzemien  |