Gyrofocus: Modern Fireplace Is Voted World's Most Beautiful Object (PHOTO)

03/18/2010 05:12 am ET | Updated May 25, 2011

Here's one beauty contest where objectification is the goal, literally. The Pulchra design competition in Italy searches far and wide for the 'World's Most Beautiful Object,' choosing 100 objects and narrowing it down to ten. Over the past year, 74,425 participants voted for their favorite objects, ranging from a Sony Ericsson phone to a diamond.

In the end, the Gyrofocus, a suspended black steel fireplace created by the French company Focus, won over the general public with its sleek, simple design. And if you can call functionality beautiful, the Gyrofocus definitely fits the bill, as it can rotate 360 degrees to heat up any part of the room. The fireplace was first designed in 1968 but looks surprisingly modern; apparently beauty can be timeless, even in inanimate objects.

Suggest a correction