Pepsi apologized for its "sexist" iPhone app, "AMP UP Before Your Score," in response to the backlash of criticism that greeted the app's release.
But judging from the posts on Twitter, "sorry" isn't going to cut it.
Irate Tweets suggest major damage has been done: Twitter users are rejecting what they see as a half-hearted apology, and many indicate they plan on boycotting Pepsi goods.
As HuffPostTech wrote here, "AMP UP Before You Score" offers to help guys "get lucky" with 24 different "types" of women, then encourages them to make "Brag Lists" of the girls they've hooked up with, then brag about conquests over Twitter and Facebook.
Pepsi and AMP offered an apology over Twitter: AMPwhatsnext wrote,
Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback. #pepsifail
The apology has only fueled anger, with many users expressing outrage at Pepsi for their app and half-hearted apology:
@metroidbaby:Though I appreciate the(non-)apology, @ampwhatsnext, damage is done. I won't be buying Pepsi products for a very long time.
@cobra_DeEtta @AMPwhatsnext Your campaign is thoughtless and offensive despite the guise of juvenile humor to excuse it. Lame apology not accepted.
@gsborealtor @AMPwhatsnext #pepsifail You need more than give a half-hearted apology, pull the app
@tkells @AMPwhatsnext Do you know girls go to stupid lengths to get guys too? Your app would be cute if it spoke to both genders rather than only 1.