'AMP UP Before You Score': Twitter Users Reject Pepsi's Apology For "Sexist" iPhone App

Pepsi apologized for its "sexist" iPhone app, "AMP UP Before Your Score," in response to the backlash of criticism that greeted the app's release.

But judging from the posts on Twitter, "sorry" isn't going to cut it.

Irate Tweets suggest major damage has been done: Twitter users are rejecting what they see as a half-hearted apology, and many indicate they plan on boycotting Pepsi goods.

As HuffPostTech wrote here, "AMP UP Before You Score" offers to help guys "get lucky" with 24 different "types" of women, then encourages them to make "Brag Lists" of the girls they've hooked up with, then brag about conquests over Twitter and Facebook.

Pepsi and AMP offered an apology over Twitter: AMPwhatsnext wrote,

Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback. #pepsifail

The apology has only fueled anger, with many users expressing outrage at Pepsi for their app and half-hearted apology:

@metroidbaby:Though I appreciate the(non-)apology, @ampwhatsnext, damage is done. I won't be buying Pepsi products for a very long time.

@cobra_DeEtta @AMPwhatsnext Your campaign is thoughtless and offensive despite the guise of juvenile humor to excuse it. Lame apology not accepted.

@gsborealtor @AMPwhatsnext #pepsifail You need more than give a half-hearted apology, pull the app

@tkells @AMPwhatsnext Do you know girls go to stupid lengths to get guys too? Your app would be cute if it spoke to both genders rather than only 1.

Follow the #pepsifail discussion in real-time over the Twitter feed below, and tell us what you think about Pepsi's "app-ology."

Read more about the "AMP UP Before You Score" app on HuffPost and watch a video about it here.

Comments

[WilliamTheV]

12:57 AM on 10/16/2009

ehhh, I was always a coke guy anyway

[moutonnoir]

01:26 AM on 10/15/2009

Iphone apps are overexposed. simplistic ideas for simplistic audience...

i still like the bouncing booobs app though.. or maybe not..

[Imzadi]

10:43 AM on 10/14/2009

Good for the electronic device users for recognizing and ACTING on that extremely inappropriate app.

I don't consume softdrinks, but if I did, No more Pepsi products.

[poinparadise]

04:37 PM on 10/13/2009

I think Pepsi forgot who it's generation is. We're the ones who drove around with the bumper stickers that read "Women Are Not Chicks." Hello, Coke.

[moutonnoir]

01:28 AM on 10/15/2009

dont switch to quickly... coke has a laundry list of problems with mass murder being near the top... and not for sugar content or diabetes, but for the senseless killing of 12+ workers as a strike breaking measure in latin america.

[espressobeans]

04:22 PM on 10/13/2009

That's really tasteless.

[phoenixbc]

04:19 PM on 10/13/2009

Is it really a surprise that someone would come up with such an app and that it would find a home in a corporate conglomerate? We now have at least one entire generation which has been brought up under media which is entirely insensitive to sexist, misogynistic behavior, and the tendency is toward rewarding that behavior. As a society, we should be relieved that some individuals have spoken out against it. Perhaps we have some aggregate shred of integrity and self-esteem left.

[phoenixbc]

04:17 PM on 10/13/2009

Is it really a surprise that someone would come up with such an app and that it would find a home in a corporate conglomerate? We now have at least one entire generation which has been brought up under media which is entirely insensitive to sexist, misogynistic behavior, and the tendency is toward rewarding that behavior. As a society, we should be relieved that some individuals have spoken out against it. Perhaps we have some aggregate shred of integrity and self-esteem left.

[faust2001]

03:52 PM on 10/13/2009

The not-so-greatest generation.

[temptemp02]

03:16 PM on 10/13/2009

This app isn't offensive: It works so well in pop culture today.

Stupid puritan America. So hypocritical.

[3015551212]

02:50 PM on 10/13/2009

Bad Pepsi. My family will no longer frequent food businesses that sell Pepsi products.

[Conk]

09:35 AM on 10/13/2009

THIS is what turns people of to a soft drink? Jeez, I would have guessed it was the vile, poisonous nature of the drinks that would have done it. Go figure.

[Mattjoe3]

02:00 PM on 10/13/2009

Here, here Conk.

We allow a company to pour millions of gallons of sugar laden teeth rotter down our children's' gullets to begin with.......perhaps it's sensitivity to political correctness or stance on equality shouldn't be point of contention number 1 eh?