Coca-Cola Unveils 90-Calorie Mini Can, See Some Of Coke's Best Designs (PHOTOS)

The Coca-Cola can has taken many forms, shapes, and sizes through the years, and now, it's going mini. This isn't a new idea, as Coke rolled out a similar "snack size" Coke in 2006. This time, though, it's not being marketed as just a snack, but rather as a full portion size of the drink that only sets you back 90 calories.

According to the Coca-Cola press release, they're concerned about your health, too:

"As the world's largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended," said Sandy Douglas, president, Coca-Cola North America. "The Coca-Cola mini can innovation reinforces the Company's support for healthy, active lifestyles."

It's debatable whether Coca-Cola mini could really be reinforcing "healthy, active lifestyles." After all, if you're trying to be healthy, then you probably shouldn't be drinking Coke in the first place. Furthermore, don't be fooled by its cuteness -- the can is also sold in 8-packs, so Coke is actually just selling you more containers of less coke that add up to the same amount of coke. But 90 calories is a less threatening number, and if you can manage to not drink two at a time, maybe Coke is on to something.

The 7.5-ounce cans will come out first in New York and Washington D.C. in December, and they go out to the rest of the country in March.

Here's a look of some of Coke's best designs through the years. What's your favorite?

This Coke can comes equipped with a GPS locator. It was part of Coca-Cola's Surprise Summer promotion in 2004. When the red button on the can is pressed a call is made to Coca-Cola. Then Coke tracks the can and award a prize to the can's holder.

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Comments

[stevendedalus3]

01:53 PM on 10/25/2009

In my day coke was in then classic 6 oz. bottle, anyway.

[GayIthacan]

09:38 PM on 10/22/2009

I can only think of Bill Maher's piece on the new '100-calorie Hostess Twinkies:

"Hostess is touting their new 'healthy Twinkie". They only have 100 calories. Here's the secret. They're SMALLER!!!!!

Here's the secret to healthier eating. Cut a regular Twinkie in half. And to really eat healthier, throw both halves in the toilet and eat a carrot!"

[Tennys Daughter]

05:48 PM on 10/22/2009

Tomorrow Glenn Beck will be blaming this on the President.

[texhall00]

11:19 AM on 10/22/2009

We all glug down our Coke Colas growing up. A Coke is a Coke is a Coke. Now that I know better I don't touch the stuff. If you want to know what it does to your insides? Pour a can of Coke on your car battery. It iliterally bubbles up lifting and cleans all the caked up dirt away! That's the hail mary on that one.

[Fabini]

07:54 AM on 10/22/2009

In states with deposits, will this can be 2.5¢?

[Fabini]

07:48 AM on 10/22/2009

Credit where credit is due: Rolling Rock Beer was the first to go small with the Pony bottle and then the Pony can.

[jsarets]

01:43 AM on 10/22/2009

Whatever people want to drink is fine by me. But I would like Coca-Cola to sell the same product in America that they sell in Mexico: 12oz glass bottles of Coca-Cola made with real cane sugar.

Glass is so much more efficient to recycle than aluminum or plastic. Glass bottles are washed, sterilized, and sold to bottlers to be refilled. Other containers are melted down and reproduced.

Mexican Coca-Cola is sold in some specialty markets in California. It tastes better, it doesn't play tricks on your insulin metabolic system, it's a more sensible portion than the 20oz plastic bottles, the glass bottle feels more satisfying to drink from, and it's better for the environment.

If I'm going to drink a sweet soda, that's the kind of product I want.

[marijam]

05:45 AM on 10/22/2009

I have very fond memories of an icy cold coca-cola on a steaming hot day. An icy cold coca-cola in a bottle, made with pure cane sugar. Man, that was good.

[Rollingballafire]

10:13 PM on 10/21/2009

I saw an article in the June 15th Newsweek about how Coca Cola goes to third world countries and gets the rights to the people's water to make this sh*t. They then make them buy the water back and trade them toxic fertilizers.
I'm looking for a link to this somewhere, but I personally know someone who's village in Mexico had their water stolen, the article was about a whole different country.

[Rollingballafire]

10:17 PM on 10/21/2009

All I did was google ...coca cola steals water, there was a lot to chose from.
http://www.indiaresource.org/campaigns/coke/
http://www.indeed.com/forum/cmp/Coca--cola/Coca-Cola-Co-is-stealing-water-native-people-South/t23744
Or if you want video
http://video.google.com/videosearch?q=coca+cola+steals+water&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&ei=F8DfSr6_Ao-CswOhn4nxCA&sa=X&oi=video_result_group&ct=title&resnum=4&ved=0CBoQqwQwAw#

[Fabini]

07:50 AM on 10/22/2009

Actually, Coke, Pepsi, et. al. along with the bottle water companies have been taking water from the North Pole. Hence the shrinking of the polar ice cap.

[MovingtoNorway]

09:30 PM on 10/21/2009

Try water. It's no bad

[Pem3]

08:26 PM on 10/21/2009

Leave my coke alone it is one of the few vices I can have now, and they did not say if the price was going to reflect its new snack image.

[Aggressive Progressive]

09:39 PM on 10/21/2009

I can almost guarantee that the cost per unit will be higher than for the standard can.

[mediamarv]

07:58 PM on 10/21/2009

It's not the size, it's the high fructose corn syrup content that matters. They could reduce the calories in the current can size by the same amount by just reducing the syrup use. But that would require some thinking and that's not been Coke's strength over the years.
(Burp!)

[mykebee]

07:24 PM on 10/21/2009

Here, please take two....There small.

[Denemator]

06:55 PM on 10/21/2009

Just another way of selling less for more, sad thing is people will fall for this.

[NotStarvingArtist]

06:48 PM on 10/21/2009

There is nothing at all new about this idea. Dr. Pepper has been available in a small can like this for at least a couple of years. I'm pretty sure I've also seen 7-Up or Sprite in small cans too. Is this news because Coke is the first to try to spin it as healthier than a full size can? Seriously?

[NedroidPrime]

06:15 PM on 10/21/2009

Thanks, but I'll drink a Pepsi Zero (Wild Cherry) instead. 12oz, 0 calories.

Keep your kiddie size