Huffington Post   First Posted: 03/18/10 06:12 AM ET   Updated: 05/25/11 03:20 PM ET

(VOTING IS NOW CLOSED)

HuffPost's Game Changers celebrates 100 innovators, visionaries, and leaders in 10 categories who are harnessing the power of new media to reshape their fields and change the world. So far we've announced our picks in Entertainment, Green, Politics, and Style, and asked you to vote for the Ultimate Game Changer in each category. Over a million votes have already been cast. With your help, we've picked 10 people who are changing the game in Business. We honor and salute them.

Now it's up to you to pick the Ultimate Business Game Changer. Click through the slideshow below, get the lowdown on why we chose them, then VOTE. We'll reveal the Ultimate 10 in November.

RISHAD TOBACCOWALA
Current Status: New media marketing guru



Changing The Game By: Helping blue-chip brands -- among them Kellogg’s, HP and the New York Times Company -- design innovative approaches to interactive and mobile marketing. As CEO of Denuo, a boutique consulting firm specializing in digital and emerging media, Tobaccowala blends the best of traditional and new media into what he calls “Mongrel Marketing.” Concerned by the "hysterical herd mentality" with which many companies approach the Web, he's been known to steer clients away from fads and towards more effective digital media buys.



Mission: “We serve as a Sherpa through the ever-changing landscape of social, mobile, gaming, or other new media.”



Must Click Link: Denuology.com
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