03/18/2010 05:12 am ET | Updated May 25, 2011

NBC's "Sunday Night Football" Most Expensive Ad Buy On Fall TV

NBC's "Sunday Night Football" continues its reign as the most-expensive fall program for advertisers, with a 30-second ad commanding an average of $339,700, according to an Advertising Age survey of media buying firms. The NBC Sports broadcast has commanded the most expensive advertising time for two consecutive years, reflecting the value of live programming that reaches big audiences who are less likely to skip past commercials with a digital video recorder.

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