03/18/2010 05:12 am ET | Updated May 25, 2011

'My Husband's Addicted To His Virtual, High-Schooler Girlfriend'

Meet Koh and Yurie. They're a happily married young Japanese couple who moved from Tokyo to San Francisco a year ago due to a job transfer. In early September, while on a business trip back home, Koh bought a new game cartridge for his Nintendo DS. It was mostly out of curiosity -- the Japanese Twitterati were all abuzz over a new dating sim called Love Plus, and he just wanted to see what the hype was about. "I've tried the other dating sims before just for kicks, but I never got hooked," he says. "I didn't expect this to be any different." He was wrong.

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