Current Status: Redefining the online magazine
 


Changing The Game By: Treating its website as an extension of the brand rather than just a parking lot for print content. Its talent roster -- Andrew Sullivan, Marc Ambinder, Ta-Nehisi Coates, Megan McArdle, and more -- is as prolific as it is impressive. And while most of the industry is cutting back, The Atlantic is beefing up. Since becoming the site’s editorial director, Cohn has added channels (on business, politics, and food), launched an opinion aggregator, and made plans for a business site.

Swings Both Ways: The Atlantic will report a 103 percent growth in digital revenue in 2009, and has seen a 12.3 percent increase in web orders for print subscriptions compared to a year ago.

Must Click Link: TheAtlantic.com