03/18/2010 05:12 am ET | Updated May 25, 2011

Sears Black Friday 2009 Targets Shoppers With October Kick Off

With the recession still on many people's minds, department store Sears has decided to offer Black Friday 2009 deals super early.

Typically the day after Thanksgiving -- Nov. 27 this year -- Sears is having a kickoff event for the shopping holiday on Friday, Oct. 30.

According to the Associated Press:

The department store says it will offer what it calls "Black Friday doorbuster" deals beginning this Friday, nearly a month before the traditional day-after-Thanksgiving sales.
Sears says the offers will rotate each week and be available 7 a.m.- noon each Saturday. However, it's kicking off the effort with a special markdown this Friday.

Sears isn't the only one slashing prices, says the Washington Post:

Retailers have been champing at the bit to go after Christmas sales this year. Price warfare has already erupted for sales of books and toys. Wal-Mart began slashing prices on holiday staples and gifts last week, discounting a popular skateboard-cum-snowboard called the RipStick by 27 percent, to $49. Toys R Us unveiled its plan to open 80 temporary stores across the country back in September