It's a book! It's a Vook! It's Crush It! And now it's a bird and plane too. Gary Vaynerchuk is hitting 6 airport Hudson Bookseller stores in 24 hours, between November 2 and 3: La Guardia, O'Hare, Dallas, Denver, Los Angeles (LAX), and Newark. According to the Facebook Event page, this "Hudson Hustle" tour will "will dramatically illustrate the principles of hard work, passion, and creativity that he credits for his success." I wonder what it'll do for his "potty mouth." Will he finally be too tired to curse?
Vaynerchuk, who is the host of Wine Library TV, has become incredibly successful in personal and professional branding, and his new book explains how to promote yourself and your business using social media to build a personal and corporate brand. He's become a major figure on Facebook and Twitter, with over 800,000 followers.
Vaynerchuk will be signing copies of Crush It!, which is currently #2 on the New York Times Advice bestseller list, at the airport bookstores, and is also holding a contest where he asks readers to write about their biggest accomplishment in one day of travel. You can enter on the Facebook page, and the winner will receive an hour-long phone consultation with Vaynerchuk, while 5 runners up will get to send 5 tweets out over Vaynerchuk's Twitter account, instantly getting a very large audience.
If you're not going to be in one of the 6 airports and want to know what he's like in person, here's a little taste: