Natacha Andrews recently signed up her 4-year-old daughter, Anaya, with a modeling agency. Anaya says she wants to be "like Tyra"--that is, model-turned-media-personality Tyra Banks.
Her mother, a 36-year-old Phoenix attorney, has another motivation. "I know people who successfully saved money this way," she says. In a weak economy, with five kids' college tuitions to plan for, Ms. Andrews says, "I want to make the most out of whatever resources we have."