Pepsi Pledges $20 Million For Community Projects

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First Posted: 11- 9-09 02:34 PM   |   Updated: 11- 9-09 06:22 PM

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Pepsi

NEW YORK (AP) -- PepsiCo Inc., looking to freshen up the image of its namesake soda, is pledging to pay at least $20 million for projects people create to "refresh" their communities.

The soft drink maker's "Pepsi Refresh Project" will be used throughout next year to market Pepsi soft drinks, including Diet Pepsi and Pepsi Max, and will have a heavy social media presence as consumers list their projects online and vote on the winners.

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NEW YORK (AP) -- PepsiCo Inc., looking to freshen up the image of its namesake soda, is pledging to pay at least $20 million for projects people create to "refresh" their communities. The soft drink ...
NEW YORK (AP) -- PepsiCo Inc., looking to freshen up the image of its namesake soda, is pledging to pay at least $20 million for projects people create to "refresh" their communities. The soft drink ...
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