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Rent The Runway: Site Offers Designer Dresses Via Netflix Model

First Posted: 03/18/10 06:12 AM ET Updated: 05/25/11 03:35 PM ET

Rent Runway

nytimes.com:

For many women, a $1,000 dress is something they admire in the pages of a glossy magazine or see draped on the frame of a celebrity -- not an item hanging in their closet.

But a nascent Web site called Rent the Runway is hoping to make high-end fashions much more accessible and almost as easy as renting a movie from Netflix.

Read the whole story: nytimes.com

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Filed by Bianca Bosker  |