Fox News' "Strategy Room": Web Video That Clicks
MediaWeek:
It is, however, just an average Tuesday at Strategy Room, Fox News' super-ambitious Web video "network," which produces eight hours of live programming from New York each weekday from 9 a.m. to 5 p.m. Eastern time. The online-only program operates out of a compact set in the corner of the 14th floor of News Corp.'s New York office.
Born as wall-to-wall political channel about a year ago during the peak of the heated 2008 presidential race, Strategy Room was a short-term experiment--that clicked. Now it's at the forefront of an expanding amount of live news programming on the Internet. And it also is helping to elevate the digital reputation of Fox News--a company that just a few years ago was an also-ran on the Web, despite utterly dominating news ratings on cable TV.







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First Posted: 11-10-09 01:05 PM | Updated: 11-10-09 01:09 PM