03/18/2010 05:12 am ET | Updated May 25, 2011

Apple Patents "Non-Skippable" Ads That iPods, iPhones Could Carry

A patent application filed in the United States suggests that the leading technology firm is considering introducing commercials in order to sell its products at a discounted price.

Described in the application as "enforcement routine" software, it is believed the technology would force users to watch or listen to small adverts which they would be unable to skip past.

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