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Apple Patents "Non-Skippable" Ads That iPods, iPhones Could Carry

First Posted: 03/18/10 06:12 AM ET Updated: 05/25/11 03:40 PM ET

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Telegraph:

A patent application filed in the United States suggests that the leading technology firm is considering introducing commercials in order to sell its products at a discounted price.

Described in the application as "enforcement routine" software, it is believed the technology would force users to watch or listen to small adverts which they would be unable to skip past.

Read the whole story: Telegraph

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tones
49 Fans
01:40 PM on 11/17/2009
And im sure some one will right a code to get rid of this also. Technology is great you don't like it go and figure out how to recode it
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Eris23
Justice is in indefinite detention.
482 Fans
11:26 AM on 11/17/2009
"The technology could also require users to answer questions about the adverts in order to ensure they have listened to and fully understood them.

People listening to iPods could be asked to respond to certain button combinations which, once correctly input, would allow them to continue listening to their music."

LOL!
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Mulvaney
17 Fans
04:44 PM on 11/17/2009
it's hard enough to have to play the ad, but they want people to have to pay attention to it?

Maybe they could make upgrades dependent on this: you can upgrade to true multitasking and flash if you just answer ten simple questions.
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monsterofNone
2 Fans
11:23 AM on 11/17/2009
Microsoft FUD patrol is at it again.
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bobbobato
3 Fans
11:21 AM on 11/17/2009
an unavoidable ad playing during streaming video or audio, is fine. But while you're listening to your own offline music on your own machine? That's too much.
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kimi6
6 Fans
10:50 AM on 11/17/2009
Not cool, Apple, not cool at all.
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Gucci Mane
5 Fans
10:18 AM on 11/17/2009
This sounds more like 1930's Germany or North Korea.... thanks Jobs... why are you so evil?
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emily00011
169 Fans
09:42 AM on 11/17/2009
these already exist. Ever used a shareware with a ""nag" popup window? same thing. The US patent system is slowly strangling business with ju.nk patents.
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