While health care reform continues to be something of a national obsession, ad industry bigwigs were recently honored with the first-ever Clio awards in the health care category.
Slate breaks down some of the winners which were announced on Friday night in New York City. The event honored the top advertising campaigns in the health care industry, with separate categories for Television/Cinema/Digital, Print, Innovative Media and more.
Slate contributor Seth Stevenson called the awards "a sort of Paralympics of advertising," noting the difficulty for pharmaceutical ads to compete at the regular Clio Advertising Awards due to FDA regulations requiring pharmaceutical ads to list their often not-so-pleasant (and numerous) side effects.
Ambien's "Silence Your Rooster" campaign took home "Best of Show" in addition to earning the top prize in the Television category. (To view the ad, you can visit their website and check out the videos at the link above.)
Below, we've compiled some of the other award-winners, including two commercials from GE that bring modern health care to rural India and China, and an ad for Nuva Ring, featuring a swimsuit-stripping synchronized swimmer. A complete list of the Clio Health care winners of 2009 is available here.
Which ad is your favorite? Check out our video slideshow below and vote for the best spot.
NuvaRing received a silver Clio for this ad featuring a synchronized swimmer, sick and wary of her daily birth control pill, stepping out of sync and part of her swimsuit, to try NuvaRing's contraceptive vaginal insert.
GE was awarded a silver Clio in the "Devices and Diagnostics" category for two of their advertisements for medical equipment. In this one, a doctor packs a compact electrocardiogram machine into his Mary Poppins briefcase and travels to rural India by mini-taxi, bus and bicycle to treat his patients.
In the second Clio-winning GE ad, a young man and woman notice each other in a small Chinese village. It makes for a cute little scene, set to the bubbly soundtrack of Cao Fang's song "In Summer." The man gets knocked over by a bicycle, and starts a chain reaction of mini-destruction.
In the print category, Siemens also pulled in a silver Clio for its advertising campaign for the Vibe hearing aid. Set to techno music and images of runway models and hot-and-sweaty dancers, the advertisement looks like it could be for a new iPod. Who knew losing our hearing good be so trendy? The witty slogan: Live out loud.
This commercial for the American Asthma Foundation also won a silver Clio in the Television/Cinema/Digital category. An assailant, clad in black, sneaks up on a man enjoying a peaceful afternoon in the park and wraps a plastic bag around his head. As the man desperately struggles, the words "This" "Is" "Asthma" appear one at a time, over single, ominous drum beats.
The Prairie Heart Institute of Illinois also received a silver Clio for its "Diner" commercial, which shows a heart surgeon perform robotic-assisted surgery on his burger.
Smith & Nephew was one of the recipients of the bronze Clio in the Television/Cinema/Digital category for its ad for "the next generation of joint replacements," which shows the "generation of doers" in ink-blot animated action.