03/18/2010 05:12 am ET | Updated May 25, 2011

What Makes A Photo Book A Bestseller?

For photographers with projects that have commercial potential, book publishing can be lucrative. Just ask Andrew Zuckerman about his books "Wisdom" or "Creature," or talk to Joyce Tenneson, whose paperback edition of "Wise Women" is a perennial bestseller among photography books.

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