MEDIA
03/18/2010 05:12 am ET | Updated May 25, 2011

Vogue Hires Blue State Digital To Plan Paywall, Boost Sales

Vogue has hired Blue State Digital to help analyze the Conde Nast publication's audience as part of a broader, revenue-generating push that ultimately will involve implementing paid subscriptions on Vogue.com, said Tom Florio, publishing director for Vogue and several other Conde Nast magazines.

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