TECH
03/18/2010 05:12 am ET | Updated May 25, 2011

Apple Fights Back With Two New iPhone Ads (VIDEO)

Two new iPhone ads have debuted, both touting the smartphone's ability to handle simultaneous voice and data connection in different scenarios.

The two ads (see them below) have been launched on the heels of the Verizon / AT&T "ad wars" that began with Verizon's "There's a map for that" commercial, which took aim at AT&T's spotty service, and mocked the iPhone app tagline, "there's an app for that."

AT&T responded with its own ad, featuring Luke Wilson and a side-by-side comparison of the two carriers. (See it here.)

Dueling ads aside, the new iPhone commercial is also well-timed for the holiday shopping season.

Apple's iPhone ad steers clear of taking sides with either carrier, and instead highlights the positive features of its phone, explaining how helpful the iPhone can be when making plans with friends, or doing business.

See them for yourself below.


WATCH:

Apple iPhone Ad - Did You See My Email? from Arik Hesseldahl on Vimeo.


WATCH:

Apple iPhone Ad - What Time's The Movie? from Arik Hesseldahl on Vimeo.

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