TECHNOLOGY

Tweets Don't Overlap With Search Trends, Study Shows

03/18/2010 05:12 am ET | Updated May 25, 2011

The overlap between trending search terms and Tweets is remarkably low (even if Twitter itself is a popular search term). A couple weeks ago I was moderating a realtime search panel when Vik Singh (the engineer behind Yahoo Boss, soon to be an EIR at Sutter Hill Ventures) declared that only 2 percent of all Tweets match trending search terms.

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