The American Journalism Review's features Fox News anchor Shep Smith on the cover of its December issue in an over 4,500 world profile titled, "The Anti-Anchor."
AJR writer Sherry Ricchiardi describes Smith as "the antithesis of the traditional Voice of God anchor," owing to "his folksy, down-to-earth persona and machine-gun delivery," and she says he's "earned his status as the golden boy of Fox's news division."
"He comes off as a hybrid, a cross between the traditional "just the facts, ma'am" style of serious news coupled with a willingness to take people on when he chooses to," Ricchiardi writes.
Baltimore Sun TV critic David Zurawik tells AJR, "This guy might be as good as anybody doing this. Who's better? He has helped make Fox News more credible to me."
Also in the profile, Bill O'Reilly comments on his Fox News colleague, calling him "a Southern guy who doesn't take himself all that seriously."
"There's a twinkle in his eye," O'Reilly says of Smith. "He gets upset sometimes when he sees injustice. I like that. I think that's needed... Basically, he is very accessible to the folks. The folks believe he's one of them, not some anchorman from Mount Olympus."
Interesting note: this isn't the first time Shep Smith has been described as the "anti-anchor." In fact, that moniker goes back as far as 2000, when the Orange County Register labeled him as such. It was not, as has been speculated, first used by CNN president Jon Klein to describe Anderson Cooper in 2006: