Apple To Bring iTunes To The Web? Insiders Say It's So

03/18/2010 05:12 am ET | Updated May 25, 2011

Apple's recent acquisition of the online music service site Lala has sparked speculation that the tech company is looking to take iTunes to the web.

The Wall Street Journal reports that according to people familiar with Apple's music-selling strategy, the company is exploring an "overhaul of the way it sells and stores music that is aimed at extending its influence to the Web."

iTunes currently requires users to download music to a specific computer, whereas Lala has created an interface that lets buyers purchase and listen to through a web browser. The songs purchased live online on "the cloud", which gives people the flexibility to access their music anywhere they can get on the Internet.

Lala also charges significantly less for its music: whereas individual songs on iTunes cost $.69, $0.99, or $1.29, Lala users pay just $.10 per song.

Mashable points out that if Apple takes to the "cloud" with Lala, Apple's could offer access across its range of devices:

10 cents per song for music streamed to your iPhone, iPod touch or Apple tablet sounds like a compelling proposition, does it not?

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