Men's Health has been caught re-using the same exact cover lines on its December cover as it used in October 2007.
Perez Hilton notes that several of the same lines — including "Six-Pack Abs!" "Dress for More Sex," "Gain Muscle, Lose Pounds," "Eat Better, Think Smarter," "Ultimate Cardio Plan," and the use of the number 1,293.
The magazine's editor, Dave Zinczenko, defended his cover to his buddy Dan Abrams' site Mediaite, arguing that the magazine had different covers for its subscribers and for the newsstand:
The newsstand coverlines are a tool that help us reach the maximum number of guys possible, on promises we know we'll fulfill every issue. For many magazines, certain cover subjects -- from lines to celebrities -- are an important part of their newsstand branding. But for the 80 percent of readers who get our subscriber copies, the lines are totally different and reflect the breadth and depth of our reporting with the 12 million readers we serve each month. Rest assured -- it's this originality and reporting rigor that's made us the biggest men's magazine brand in the world.
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