"Your Call Is (Not That) Important To Us": Author Of New Book On The Customer Service Industry
AARP Bulletin Today:
Dial a company's customer service phone number and what do you get--when your call finally gets through? Robotic automated-response prompts. ...
Emily Yellin can relate. Her own exasperating experience in trying to schedule a repair to a furnace under warranty inspired her to write "Your Call Is (Not That) Important to Us: Customer Service and What It Reveals About Our World and Our Lives", an in-depth look into the inner workings of the often dysfunctional multibillion-dollar industry of customer service call centers.
Read the whole story: AARP Bulletin Today



First Posted: 03/18/10 06:12 AM ET Updated: 05/25/11 03:55 PM ET