Breckenridge brewery is garnering national attention for its latest ad campaign, a spoof of the classic 'somewhere near Golden, CO' Coors commercials. The ad features Breckenridge's top brewer Bob Harrington plugging Breckenridge's Lucky U IPA next to a mountain stream 'somewhere near Breckenridge, CO.' After boasting that his beer is made with Rocky Mountain water, Harrington turns to the stream and jokes, 'well, not this Colorado water--do you know what bears do in there?'
In an interview with the New York Times, Breckenridge Brewery's director was adamant that the commercial did not insinuate that Coors tastes like whatever it is that bears do in the water.
Watch the commercial below and vote for your favorite beer commercial:
Rugged and Refreshing